Why Does My Small Business Need A Website?
If you have a small business you may be wondering if you need a website. Especially if most of your business is local. After all, your neighbors already know where you are located right? While you may still draw business, if you are not also online you are missing tons of potential customers. Even if you are a small business and you are happy with the number of customers you are getting, there are additional benefits to having a website. We’ll go over a few of the reasons you may want to consider a website if you are a small business.
- Information – Your customers can find out when you’re open, what you sell, anything you want them to know about you and your business 24 hours a day 7 days a week. This is a great benefit even if you do not necessarily want to increase your business. Other information a website can provide include things like your location, directions to get there, even who you are and who your employees are. It is a great way to introduce yourself to your community, and to the world. In addition, when your customers can get this information online you and your employees can spend less time answering questions on the phone, and more time serving your customers.
- Cheap Advertising – A website is way cheaper than most conventional advertising, and getting it optimized means that when people do a search your business should be one of the first they see given specific keywords are entered. Along with being a less expensive means of advertising, it is also more flexible. You can change the message your web presence conveys whenever you like at little or no cost.
- Expand outside your neighborhood – For some types of small local businesses it can be difficult to get people outside of their comfort zone, and to travel to your location. The internet has made the world a smaller place, and with a good website you can easily expand outside of your immediate area.
- Reputation and credibility – More and more the internet is the first place people go to find out about a business. Often it is the only place. Today people are much more likely to look up a business online than ask a friend or neighbor. If you are not online at all you are completely missing a large segment of the population, not only the potential customers but also the recognition
- Feedback – Online is a fast, easy and inexpensive way to find out what customers like or dislike about your business, and to learn different ways you may be able to improve.
- Promotions, events, etc – If you want to host events, promote a product, offer discounts or anything else, your website is a smart and inexpensive way to do it.
Whether you have huge dreams of expanding to a global corporation, or if you are happy with your small mom and pop shop, there are endless reasons you may want to consider creating a website.