What Questions Should I Ask A Web Design Company Before I Hire Them?
Trying to find a quality individual or company to design your website can be a hassle. There are a lot of different things you need to keep in mind, and it can be a bit intimidating if you don’t know much about web design to begin with. Here are some questions you will want to ask different companies and individuals during your search:
- How much does it cost?
It’s the obvious question, but the right answer may surprise you. Websites vary wildly as far as cost, global corporations will spend hundreds of thousands, even millions of dollars on a single site, some small mom and pop shops may spend as little as a couple thousand or less for the basic setup. Cheap is not always better however. For those who understand web design, setting up a site can be relatively easy. Doing it the right way can be more difficult. Don’t always go with the cheapest option, instead have a budget in mind, then within that make your choice based on quality.
- What kind of result can I expect?
This is a tricky question because an honest designer will explain it is impossible to say. Beware of promises of tripling business overnight and other unrealistic claims. Instead see if they present some case studies or go over the results they’ve gotten for other clients. If they do not offer these freely, ask for them.
- Can I see a wire-frame?
A wire-frame is a visual representation of where different elements will go on the pages of your site. There won’t be any graphics but it will give you an idea what it will look like and let you make changes or ask questions about placement.
- Are your sites easy to use?
Designers love to design, that’s a good thing, but often they will lose site of all of us non-designers and create something far too confusing and cluttered for the average user. In polls, questionnaires and case studies overwhelmingly the number one thing people want from a site is easy to use, more than what it looks like or even the content. So make sure they can make a site that is simple for anyone.
- Do you do research before you make a site?
Every business is different, and the sort of design that will be most effective for one company may not be effective at all for another. Make sure the company or individual you hire does research within your market. You also want a designer that will research your competition and find ways to beat them.
Do you do conversion testing and usability testing, and will you analyze traffic?
There are a series of tests designers may perform, sometimes these will cost extra. Find out if they do what is called a split A/B multivariate test—which is simply taking two versions of a site and seeing which converts more—and find out if they will analyze your traffic before and after the site is complete to ensure traffic is actually increasing. This is a process that may take time, so don’t expect huge results the second the new site goes up.
Keep these questions in mind, and it should make finding a great design company much easier.