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How to Increase Your Business Web Presence Part 6

How to Increase Your Business Web Presence Part 6

Here is part 6 of our stellar series on different ways to increase your web presence. If you missed the first 5 articles don’t worry, there’s no specific order, but it is a good idea to view all of them. This series is about specific steps you can take and not necessarily how to go about it, though where important we will make mention of the kind of content you will want.


  1. Local Sports! – Sponsoring a local team is not only rewarding in and of itself, it is a great way to get your brand name out there in a positive manner. Make sure your actual website is part of any promotional materials though, whether it be the jersey, the bus they travel in, etc.


  1. Forums… again maybe – We might have mentioned it in passing as part of becoming an authority, but there are a lot of forums, and probably quite a few in your niche. Try to comment regularly on the good ones, that is the ones that aren’t just spam. When you do though make sure it is content relevant to whatever subject is being discussed. Spam does more harm than good in the long run.


  1. Leverage the power of bloggers – Not your own blog (you should have a blog as well) but other people’s blogs. Find popular and quality blogs in your niche, quality is essential as well as readership. Ask them to post something about your service or product in exchange for a link… or pay them if you don’t want to link them.


  1. Timeliness and relevance in ads, buzz, social networking etc. – It’s something you probably do in your traditional advertising (if you do traditional advertising) that is tie your promotions into something going on at the time. It’s overlooked far too often online. So it’s Thanksgiving, tie something relevant in online, same if it’s the around the Super Bowl, March Madness, whatever the case may be.


  1. Incorporate a sitemap – A sitemap is a way for users to quickly and easily find the exact page then need somewhere on your website. This is essential for larger sites just from a usability perspective, but can offer a searchability bump to sites of any size.


  1. “Tell a friend” button –There is a great app that allows you to let visitors tell a friend about your site. Now, it is not likely that tons of people are going to actually use it, but it is unobtrusive, simple to incorporate and some people will likely take advantage.


  1. Pay attention to titles – It might go without saying, but make sure your primary key phrase is in the title. First though, know what the keyword or key phrase is. It is not always the “most used” word, it is the most used word that turns into sales in your specific niche. There are ways to measure this, for the most accurate list you may need to hire an SEO professional, but via adwords and similar programs you can kind of discern to some extent what’s what in that area.


  1. “Feedburner” button somewhere – This is a fast and easy way for people to subscribe to your feed. It is very little work for you, basically copy and paste into html. If you don’t want it on your actual company pages put it on your Facebook page.


  1. PPC – Pay per click is one of many ways to focus your searchability and to drive the right kind of traffic to your site. Create landing pages for each of your keywords or phrases.


  1. Dragon’s Den? – It’s not a Dungeons and Dragons fan site, it’s an actual program entrepreneurs may secure a time slot on and pitch to investors. Either way it is great publicity.
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