Welcome to our 10 part series on how to increase your web presence. There are literally hundreds of ways to do this effectively. We are going to go over some of the actual technical steps you can take to increase your presence, ones which do not involve black hat methods when done the right way. Each of these methods should be done with a mind for your company’s image and with white hat vs. black hat tactics considered. That said this will be primarily a technical guide on the “what to do” and less about “how to do it.” For the “how to,” please refer to some of our other entries, but a good rule of thumb is to follow (not ironically) Google’s motto of “do no evil.” If you are honest, not trying to trick people, not stealing content and not taking shortcuts, usually you are safe from the dreaded Google blacklist and you will even be rewarded by the crawlers for good content.
Without further ado here is the first part of our series:
- Social Bookmarking – Social bookmarking is like a library catalog of different content, except backwards. That is in a library you would go to the catalog and use the Dewey Decimal system to find your book. Here you’re searching for the book and via what you enter in your search criteria the Dewey Decimal system sort of finds you. A bit convoluted but it makes sense when you give examples. Some include Digg, Reddit and Netscape. No one goes to these sites to look for content, but the way they are set up, if you have content on these sites you are more likely to be found simply through natural organic searches. So submit content to these sites whenever possible, especially if you are launching a new site.
- Yahoo Group – By last count Yahoo was the second most widely used search engine. While in itself it is far more profitable to concentrate on Google (even entirely concentrate on Google if you budget is limited) Yahoo does have something to offer in their Group forums. Here you can post very “niched” content and you will be connected to a very focused group of people interested in what you have to say… and as you build authority around your niche search engines take more notice of you.
- Myspace – While all but dead as an actual social network (we’ll talk about Facebook in subsequent entries), it is still a great “link partner” for your site, and there are still some loyal Myspace fans as well, probably even a few in your specific niche.
- Del.icio.us – Here is another site that is great for backlinks. Just make sure you are posting relevant content. Some suggest adding a del.icio.us “button” to your page… don’t, it’s tacky and takes time to load for users. Use it for backlinks though.
- Technorati – Similar to other sites that index sites (or at least are used for indexing, even if that is not the original intent) you may start an account here than “claim” your own site.
- Directories – Directories are like smaller, more specific (and usually horribly inefficient for the end-user) search engines. Very few web surfers use them, even fewer use them on purpose, but they are good for backlinks.
- Surveys – This is a great way to both get feed back, and to get some free publicity. Invite users to take a survey through a blog or through a social network like Facebook.
- Gumtree – You can place a free ad on this site. While not the most trafficked place for an add, it is great “practice” for ads on more popular sites like Facebook.
- RSS Feeds – These are like syndication for your website. Use them when you can. If you don’t want the mess of these clogging up your homepage (actually you probably don’t) make sure you have them on your corresponding social network sites and blogs.
- Submit RSS Feeds – Sites you can do this on include Squidoo and feeddirectory. There are tons so do a search for “submit rss feeds.”