The iIntentio Blog
There are a lot of details to keep in mind as you design your business website, whether you are making your first website or if you are simply updating your site in order to increase visitors and conversions. Whether you are making your own website, or if you have hired a web designer, there are some things you should keep in mind during the process.
- Your Images – When a potential customer clicks on your site, you have very little time to catch their attention. In most instances you have less than a second. It is important your images catch visitor’s attention immediately, and it is also important that the images lead customer’s eye to the important aspects of your site; benefits, headlines and call to action.
- Basic Style – Whether you are designing a site from scratch or if you are using a template, there are a few important style features to pay attention to. First of course your overall style needs to evoke an emotion, which emotion that is depends on your product or service, but people should feel something. Next, your style needs to be consistent throughout your site. Keep your links, headings, taglines, etc, in the same place on each page as much as possible.
- URL – Obviously you want a simple site address, one that is relevant and easy to remember. In addition your URL is important for searchability. Make sure you are putting…
Having a website for your business is practically a necessity in today’s business world, and this is even more the case for small businesses. It’s not enough to just have a website though; you need to have a great website. Even if you already have a website, it is actually recommended you re-design it every two to three years. If you are new to website design, or if you just need a refresher course, there are a few things you will need to keep in mind as you design your small business website.
- Put Thought into Your Domain – Your domain name means a lot. Probably even more than you know. While an amazing product, incredible marketing, pitch perfect content and the most beautiful design in the world, all coupled with perfectly targeted SEO that brings in loads of potential customers will trump a bad domain name any day. But why chance it? Your domain, as well as being something you will need customers to remember, also has a hand in your site’s searchability.
- A Great Host – You have a lot of options for hosts for your website, and not all of them are created equal. When compared to your site’s potential for revenue, hosting costs are minimal. Compare prices of different providers, but more important compare their service. Look for band width and reliability. For many businesses, losing one or two customers because the host went offline…
Having a website is essential, and this has been drilled into every business owner’s head over the past couple of decades. It’s easy to lose site of why you need a website. It’s not just because your competition does, or because people expect it. If that is all your site is doing than it’s not doing enough. Your website needs to increase your sales. It might be time to make some changes if it is not bringing you new customers on a regular basis.
- Professionalism – It’s more than how your site looks or the images you use, it’s what you say to the customer. A site needs to evoke a specific emotion in order to get people to buy a product. It must remain professional at the same time though, this means proper English, syntax, grammar, etc. It’s amazing how many businesses hire a great designer, purchase those stock photos of the ladies and gentlemen in the business suits smiling for their images, then have content that sounds like it was written by a grade school kid.
- Optimize from scratch – Optimization is a complex field with all kinds of variables. It’s also an essential area for your business. Backlinks, links, tags and on-page SEO is part of it yes, but your actual coding should be optimized. Make sure the individual writing your site knows how to do this or that they are willing to learn.
- Sell –…
So maybe you have quite a few visitors to you page, but you just aren’t getting as many conversions as you should. It may be because you are using the wrong keywords, if not though there are some quick and easy things you can do to try to get more of those visitors to follow up.
- Improve Your Content – Almost every site has grammar, spelling or syntax errors it seems. This usually comes off as very unprofessional. Edit your site, and it may even be worth paying a professional to go through the entire thing to check for errors. And don’t forget to update your portfolio regularly.
- Improve Your Contact Page – You probably already have one, but if all it has is your contact information you are not doing enough. Remind them why they are contacting you again and re-affirm you’re a reliable and trustworthy company.
- Get their email – Sometimes the best way to sell is with a follow-up. People are hesitant to buy before there is some communication. In fact, you’d be surprised how many get all the way to the order form and just have second thoughts.
- Testimonials – This is just about the most effective way to build trust. People want to know others have had a great experience with your company. Try to include images with the testimonial whenever possible.
- Packages – Even if you sell a service, people like to get…
Just a quick scan of the internet will yield pages of tips on how to improve a website in general, some of these suggestions are great, but a lot are pointing you in the wrong direction entirely. This is particularly true if you are a small business. Despite some of the discrepancy from one “suggestion” site to another, in fact what makes a good website in general in most instances is precisely what can help you create a more efficient, more useful business website that will improve your brand and increase sales ultimately. You won’t find any one-size-fits all solution to creating an efficient website for every small business, there are a few general guidelines that can help any website though, and we will go over these.
- Content is King… Again – Content had been ignored for a long time, and sites began outsourcing the writing part, trading quality for quantity opting for endless article and blog backlinks instead of a few, albeit more expensive, quality pieces of content. While backlinks are important, even more important is great content on your site. Even for your backlinks, one quality, well-written backlink is worth hundreds of spun rubbish articles outsourced to a non-English speaking country. So go for quality. Your content needs to be professional, have proper grammar, syntax, spelling, etc. It also has to be compelling sales copy, highlighting your benefits, persuasive tags and a compelling call to action.
Expanding your business and increasing sales is always the primary goal of any business website. Today just having a website for your business is not enough though. Chances are your competition has a website as well, and they are doing everything they can to make sure they get your online business. Fortunately there are a number of things you can do in order to make your current website more successful or to ensure a new website is as effective as possible. We will go over a few of the important points you will want to keep in mind as you are designing or redesigning your business website.
- Keep first time visitors in mind – The vast majority of people going to your site are there for the first time, at least initially (if everything is going according to plan). As you and your designer work on your website it is very easy to get so involved that you lose site of the fact that, unlike you visitors don’t know your website inside and out. Always look at your site as if it is the first time you’ve ever been there, and you don’t know much about the internet to start with. That is a pretty good description of your average visitor. Make sure every page of your site evokes and immediate emotion, this is where your design and images come in. You have less than a second to pull…
Whether you are designing your first site, or even if you are just redesigning your site, there is a lot you are going to want to keep in mind. Search engines to a large extent have changed what is necessary for an effective website, and even users are savvier and have come to expect a certain level of usability, speed and professionalism. Long gone are the days when simply having a website was enough. Today you need to have a great website. A great website will inevitably increase your customer base, improve sales and increase your brand awareness. What makes a great website though? To be sure there are a lot of examples of terrible websites out there; there are some good sites as well. Here are the 5 things every great website kept in mind during design, and where every ineffective website went wrong, one place or another.
- What you are saying to them – Content is the single most important part of the actual selling of your product or service. There is not a graphic or slick design on earth that can make up for poor grammar, spelling and syntax. Having an English teach edit your site is not enough though, you need to sell. Your content has to be persuasive, interesting, unique and at the very same time concise. You need to evoke some emotion. Which emotion varies by the product or service, but it has…
As you or a web designer create your website there are probably going to be a few mistakes. It can be a complex task and there are a lot of things to keep in mind if you want your website to perform up to its potential. We will go over a few of the most common mistakes, ones you can hopefully avoid.
- Confusing Navigation – You don’t want your potential customers to spend an extra second trying to figure out “where to go next.” That is the second most of them will click onto your competitions site. All of the most important elements of your website absolutely have to be easy to find. At the same time avoid clutter. Too many links on a page are just as bad, if not worse, than links no one can find.
- No Call to Action – It’s not your fault. Most business owners didn’t study advertising. That’s the reason a surprising number of websites are missing the single most important aspect of their content when it comes to closing the deal, a powerful call to action. You can talk for days about how great your product or service is. If you don’t tell them what to do about it, they probably won’t do anything.
- Fond Size and Contrast – Your website has to be easy to read. This means an easy to read font in a large enough size and the color…
Everyone knows they need a website for their business. Today it takes a lot more than simply putting up a website though; you need a good website if you want to compete. There is a lot of competition online. Unfortunately for startups and small businesses it can seem like they’ve been priced out of a descent website. That’s not necessarily true. A good website for a business is one that is persuasive, conveys the benefits, instills trust and that users can find and navigate. There is nothing written in stone that says you need to spend tens of thousands of dollars to accomplish this. Granted, a custom site planned, built and written by professionals is optimal, but until you can afford it here are some tips to get up and running with very little money.
- Site Builders – You see them advertised all the time. Inuit, GoDaddy, etc. There are actually thousands of these. These are sites that provide your hosting and a series of templates for you to “fill in” with content, graphics, etc. It’s very simple and you can literally have your site up in a day or two with a little work. Best of all they are extremely cost-effective, most companies that offer the service charging a couple hundred, even under a hundred in some instances a year! Here’s the problem. There are limited templates and your site is inevitably going to look like someone else’s,…
Once upon a time, a decade or two ago, just having a website was enough for most small businesses. Times have changed a lot. It’s not enough to simply have a website, you need a great website. Your site needs to be easy to find given specific keyword searches. Once potential customers get to your site it needs to be pretty, interesting or exciting enough to make people want to stay there—and to do that within the first second. Then once you’ve convinced them to stay you better have great content that really convinces them that you are the right choice for whatever it is your potential customer or client is looking for. If all of those things do not fall into place, than your competition is going to get your business.
If that sounds scary take some solace in the fact that the vast, vast majority of business websites fall woefully short of these goals. Here are the three main things to keep in mind as you create your website.
- Amazing Content – Perhaps the most overlooked aspect of business websites is the content, which is surprising since you would not overlook content in say, a TV ad, Newspaper ad or marketing mailer. What if you had someone on the radio mumbling about your brand, using horrible syntax completely off tone and in some weird annoying style? Why then do so many websites sound this way? At the end…