As you or a web designer create your website there are probably going to be a few mistakes. It can be a complex task and there are a lot of things to keep in mind if you want your website to perform up to its potential. We will go over a few of the most common mistakes, ones you can hopefully avoid.
- Confusing Navigation – You don’t want your potential customers to spend an extra second trying to figure out “where to go next.” That is the second most of them will click onto your competitions site. All of the most important elements of your website absolutely have to be easy to find. At the same time avoid clutter. Too many links on a page are just as bad, if not worse, than links no one can find.
- No Call to Action – It’s not your fault. Most business owners didn’t study advertising. That’s the reason a surprising number of websites are missing the single most important aspect of their content when it comes to closing the deal, a powerful call to action. You can talk for days about how great your product or service is. If you don’t tell them what to do about it, they probably won’t do anything.
- Fond Size and Contrast – Your website has to be easy to read. This means an easy to read font in a large enough size and the color contrast between the words and the background needs to be comfortable and easy distinguish. Black and white is best, other colors work. Some colors you may think might work don’t, for example red on green at Christmas. Yes the colors are almost opposites, but they confuse the eyes, especially when reading. So pay attention to these details.
- Tone – Your content needs to be clear, concise, have proper grammar, spelling and syntax, and it has to be persuasive without being annoying. You absolutely do not want to come off as unprofessional in your content. Make sure you clearly highlight your benefits and that you are really telling your potential customers things that are helpful to them. You want sales copy, after all you are selling, but things like “Number 1” for example is okay once but then it gets old. You have to tell them how you are going to help them, while keeping the bragging to a minimum. It can be fine line sometimes. If you can afford it, hire a professional writer.
- Avoid Clutter at All Costs – Clutter kills websites. It doesn’t matter how great a product or service, if the very sight of your site makes people’s heads spin it is going to be a big problem. Ironically some of the companies that spend the most on their site, like large utilities, cable companies, etc, are the absolute worst offenders in this area, so simply click on your local utility for an example of exactly what not to do, at least in most of theU.S. Do not become so familiar with your own site that because it seems simple to you, it must be simple for everyone. Always look at it through the eyes of someone who knows nothing about your product, nothing about you, really has no reason to care about either right now, and oh yeah, they’re not particularly web savvy. Chances are that is your core customer, so make your site for that person.