5 Design Tricks That Can Get You More Leads
Turning actual design into leads is often a tricky grey area. It does not doubt work, but it is often hard to track what exactly in the design increased leads, was it the searchability? Content? A pretty picture? Outside of customer polling, which can only be trusted to an extent, there isn’t a black and white way to tell exactly what it is about a particular design that will get more leads, there are some things that it is pretty much universally agreed can help though.
- Keep it simple – Polls, questionnaires, focus groups, they all agree and to a very high percent, that the number one thing potential customers like in a site is when it is easy to use. This creates something of a conundrum for many designers, as they are notorious for getting inexplicable joy from adding cool things to a site that can make it more confusing and harder to navigate. Try to keep usability in mind as your site is being designed, and look at it from the perspective of someone who is on your site for the first time and doesn’t design websites for a living.
- Content – What your website says is more important than any graphics, audio, cool flash, etc. In fact the only aspect more important than sending a clear and concise message your potential customer can immediately understand, and sending it in an interesting and engaging way is the usability of the site. So don’t skip the content. Hire a professional if you have to.
- Avoid distracting elements – There are a lot of sites that have some kind of audio playing as soon as you click, or boxes that pop over the rest of the screen when you scroll over it (even on accident) or flashing things in the corner – there are endless little tools like these, and many designers and site owners understandably see them and think it is kind of cool, or that drawing attention in this way is helping them. It actually is not. Browsers find most of these elements annoying, and this is even truer if it is something that slows their computer. Avoid clever, stick to creative.
- Get social – Add a “button” of some type allowing potential customers to “sign up” or “like” you for something free. And give them something of value, a discount if you have their email, or some other thing that will actually make it worth their time. Many sites filter visitors through sites like Facebook which has a “like” function built in.
- SEO – During the design process, for custom websites at least, your designer will have the opportunity to code using key terms that will help your searchability, which of course will bring in more visitors if it is targeted the right way. SEO is a complex field, and there are many other factors, but ensuring the background HTML is optimized is a great first step. Not every designer however has knowledge of SEO so you may have to do some research on your own or hire someone who understands the current trends in this area.